Start-up
Funding
Early
funding has been provided personally by the owner and founder, Mr. XXXXX. These
funds have been utilized for License and establishing the firm and all
necessary business functions since the inception of the company in 2015.
The
company founder, Mr. XXXXX, will administer day-to-day operations of the
business and will work collaboratively to ensure that this business venture is
a success.
Start-up Plan
|
|
ASSETS - Current
|
|
Cash
|
54,750
|
Total Current Assets
|
$54,750
|
ASSETS - Long-Term
|
|
Intangible Asset
|
78,250
|
Business Computer & VoIP phone
|
2,000
|
Furniture
|
5,000
|
Equipment
|
10,000
|
Total Long-Term Assets
|
$95,250
|
TOTAL ASSETS
|
$150,000
|
LIABILITIES - Current
|
|
Taxes Payable
|
0
|
Payroll Taxes Payable
|
0
|
Total Current Liabilities
|
$0
|
LIABILITIES - Long term
|
|
Bank Loan
|
50,000
|
Long term Debt
|
0
|
Repayment
|
0
|
Total Current Liabilities
|
$50,000
|
TOTAL LIABILITIES
|
$50,000
|
OWNER'S EQUITY
|
|
Retained Earnings
|
|
Equity Contribution
|
100,000
|
TOTAL EQUITY
|
$100,000
|
TOTAL LIABILITIES & EQUITY
|
$150,000
|
Key Financial Indicators
The
following benchmark chart indicates our key financial indicators for the coming
5 years. We foresee major growth in sales and operating expenses as we spread
the business during expansion.
Benchmarks
Projected
Profit and Loss
Outlined
below, and in the following table and chart, are some of the intrinsic facets
of the projected profit and loss for ABC Ltd.
·
Cost of sales reflects the ad revenue received
by users.
·
CEO salary is accounted to $60,000 for startup and
10% increment for coming years.
·
We will collect all the revenue from our braches
and will pay them and total expenses to $60,000 for each branch.
·
All sales and marketing is contracted to third
party. Salary is not paid to her, as this is a sole proprietorship.
·
The various General and Administrative expenses
are projected based on current market rates.
INCOME
STATEMENT - ANNUAL
|
Year
1
|
Year
2
|
Year
3
|
Year
4
|
Year
5
|
REVENUE
|
|||||
Revenue Generated
|
122,400
|
499,992
|
1,276,836
|
2,119,644
|
3,034,008
|
Total Revenue /
Total Gross Margin
|
$122,400
|
$499,992
|
$1,276,836
|
$2,119,644
|
$3,034,008
|
OPERATING EXPENSES
|
|||||
Advertising and
marketing
|
18,000
|
72,000
|
180,000
|
288,000
|
396,000
|
Rent
|
12,000
|
48,000
|
120,000
|
192,000
|
264,000
|
Utilities and phone
|
4,800
|
19,200
|
48,000
|
76,800
|
105,600
|
Payroll
|
60,000
|
246,000
|
630,600
|
1,053,660
|
1,519,026
|
Supplies
|
2,400
|
9,600
|
24,000
|
38,400
|
52,800
|
Insurance
|
7,200
|
28,800
|
72,000
|
115,200
|
158,400
|
Other Operating
Expenses, Total
|
2,400
|
9,600
|
24,000
|
38,400
|
52,800
|
Professional services
|
0
|
0
|
0
|
0
|
0
|
Website Maintenance
|
720
|
2,880
|
7,200
|
11,520
|
15,840
|
Legal Exp.
|
2,400
|
9,600
|
24,000
|
38,400
|
52,800
|
Total Operating Expenses
|
$109,920
|
$445,680
|
$1,129,800
|
$1,852,380
|
$2,617,266
|
Net Before Interest,
Taxes, Depreciation & Amortization
|
$12,480
|
$54,312
|
$147,036
|
$267,264
|
$416,742
|
Depreciation Expense
|
3,400
|
$13,600
|
$34,000
|
$54,400
|
$74,800
|
Interest
|
3,500
|
0.00
|
0.00
|
0.00
|
0.00
|
Net Income Before
Taxes
|
$5,580
|
$40,712
|
$113,036
|
$212,864
|
$341,942
|
NET
INCOME (LOSS) (Pre-Tax)
|
$5,580
|
$40,712
|
$113,036
|
$212,864
|
$341,942
|
Profit Yearly
Projected
Cash Flow
CASH
FLOW
|
Before the Business Start
|
Year 1
|
Year 2
|
Year 3
|
Year 4
|
Year 5
|
||
BEGINNING
CASH BALANCE
|
54,750
|
63,730
|
67,042
|
112,078
|
277,342
|
|||
Add:
|
Owner's contribution
|
100,000
|
||||||
Add:
|
Long
term liability Amount
|
0
|
||||||
Add:
|
Bank Loan Amount
|
50,000
|
||||||
Add:
|
Net
Profit (Loss)
|
5,580
|
40,712
|
113,036
|
212,864
|
341,942
|
||
Add:
|
Depreciation
|
3,400
|
13,600
|
34,000
|
54,400
|
74,800
|
||
SUB
TOTAL
|
$150,000
|
$63,730
|
$118,042
|
$214,078
|
$379,342
|
$694,084
|
||
Subtract:
|
Repayment of loan
|
0
|
0
|
0
|
0
|
0
|
||
Subtract:
|
Company
registration charge
|
|||||||
Subtract:
|
Business Computer
& VoIP phone
|
2,000
|
6,000
|
12,000
|
12,000
|
12,000
|
||
Subtract:
|
Furniture
|
5,000
|
15,000
|
30,000
|
30,000
|
30,000
|
||
Subtract:
|
Equipment
|
10,000
|
30,000
|
60,000
|
60,000
|
60,000
|
||
Subtract:
|
Licenses
|
750
|
||||||
Subtract:
|
FMCSA Bond
|
75,000
|
||||||
Subtract:
|
Website
building exp.
|
2,000
|
||||||
Subtract:
|
Other exp.
|
500
|
||||||
SUB
TOTAL
|
$95,250
|
$0
|
$51,000
|
$102,000
|
$102,000
|
$102,000
|
||
ENDING CASH BALANCE
|
$54,750
|
$63,730
|
$67,042
|
$112,078
|
$277,342
|
$592,084
|
Projected
Balance Sheet
BALANCE SHEET
|
Year 1
|
Year 2
|
Year 3
|
Year 4
|
Year 5
|
|||||
ASSETS - Current
|
||||||||||
Cash
|
63,730
|
40.96%
|
67,042
|
34.15%
|
112,078
|
36.23%
|
277,342
|
53.11%
|
592,084
|
68.52%
|
Total Current Assets
|
$63,730
|
40.96%
|
$67,042
|
34.15%
|
$112,078
|
36.23%
|
$277,342
|
53.11%
|
$592,084
|
68.52%
|
ASSETS - Long-Term
|
||||||||||
Intangible Asset
|
78,250
|
50.30%
|
78,250
|
39.86%
|
78,250
|
25.30%
|
78,250
|
14.98%
|
78,250
|
9.06%
|
Business Computer
& VoIP phone
|
2,000
|
1.29%
|
8,000
|
4.08%
|
20,000
|
6.47%
|
32,000
|
6.13%
|
44,000
|
5.09%
|
Furniture
|
5,000
|
3.21%
|
20,000
|
10.19%
|
50,000
|
16.16%
|
80,000
|
15.32%
|
110,000
|
12.73%
|
Equipment
|
10,000
|
6.43%
|
40,000
|
20.38%
|
100,000
|
32.33%
|
160,000
|
30.64%
|
220,000
|
25.46%
|
Less:
Accumulated Depreciation
|
(3,400)
|
-2.19%
|
(17,000)
|
-8.66%
|
(51,000)
|
-16.49%
|
(105,400)
|
-20.18%
|
(180,200)
|
-20.85%
|
Total Long-Term Assets
|
$91,850
|
59.04%
|
$129,250
|
65.85%
|
$197,250
|
63.77%
|
$244,850
|
46.89%
|
$272,050
|
31.48%
|
TOTAL ASSETS
|
$155,580
|
100.00%
|
$196,292
|
100.00%
|
$309,328
|
100.00%
|
$522,192
|
100.00%
|
$864,134
|
100.00%
|
LIABILITIES - Current
|
||||||||||
Taxes Payable
|
0
|
0
|
0
|
0
|
0
|
|||||
Payroll Taxes Payable
|
0
|
0
|
0
|
0
|
0
|
|||||
Total Current Liabilities
|
$0
|
0.00%
|
$0
|
0.00%
|
$0
|
0.00%
|
$0
|
0.00%
|
$0
|
0.00%
|
LIABILITIES - Long
term
|
||||||||||
Bank Loan
|
50,000
|
50,000
|
50,000
|
50,000
|
50,000
|
|||||
Long term Debt
|
0
|
0
|
0
|
0
|
0
|
|||||
Repayment
|
0
|
0
|
0
|
0
|
0
|
|||||
Total Current Liabilities
|
$50,000
|
32.14%
|
$50,000
|
25.47%
|
$50,000
|
16.16%
|
$50,000
|
9.58%
|
$50,000
|
5.79%
|
TOTAL LIABILITIES
|
$50,000
|
32.14%
|
$50,000
|
25.47%
|
$50,000
|
16.16%
|
$50,000
|
9.58%
|
$50,000
|
5.79%
|
OWNER'S EQUITY
|
||||||||||
Retained Earnings
|
5,580
|
2.84%
|
46,292
|
14.97%
|
159,328
|
30.51%
|
372,192
|
43.07%
|
||
Equity Contribution
|
100,000
|
64.28%
|
100,000
|
50.94%
|
100,000
|
32.33%
|
100,000
|
19.15%
|
100,000
|
11.57%
|
(Owner's Draw)
|
||||||||||
Current Year Income
|
5,580
|
3.59%
|
40,712
|
20.74%
|
113,036
|
36.54%
|
212,864
|
40.76%
|
341,942
|
39.57%
|
TOTAL EQUITY
|
$105,580
|
67.86%
|
$146,292
|
74.53%
|
$259,328
|
83.84%
|
$472,192
|
90.42%
|
$814,134
|
94.21%
|
TOTAL LIABILITIES & EQUITY
|
$155,580
|
100.00%
|
$196,292
|
100.00%
|
$309,328
|
100.00%
|
$522,192
|
100.00%
|
$864,134
|
100.00%
|
CASH
FLOW
Monthly
|
Before the Business Start
|
Month
1
|
Month
2
|
Month
3
|
Month
4
|
Month
5
|
Month
6
|
Month
7
|
Month
8
|
Month
9
|
Month
10
|
Month 11
|
Month 12
|
|
BEGINNING CASH BALANCE
|
54,750
|
49,262
|
44,998
|
41,958
|
40,142
|
39,550
|
38,958
|
40,814
|
42,670
|
46,974
|
51,278
|
58,030
|
||
Add:
|
Owner's contribution
|
100,000
|
||||||||||||
Add:
|
Long term liability Amount
|
0
|
||||||||||||
Add:
|
Bank Loan Amount
|
50,000
|
||||||||||||
Add:
|
Net Profit (Loss)
|
(5,771)
|
(4,547)
|
(3,323)
|
(2,099)
|
(875)
|
(875)
|
1,573
|
1,573
|
4,021
|
4,021
|
6,469
|
8,917
|
|
Add:
|
Depreciation
|
283
|
283
|
283
|
283
|
283
|
283
|
283
|
283
|
283
|
283
|
283
|
283
|
|
SUB TOTAL
|
$150,000
|
$49,262
|
$44,998
|
$41,958
|
$40,142
|
$39,550
|
$38,958
|
$40,814
|
$42,670
|
$46,974
|
$51,278
|
$58,030
|
$67,230
|
|
Subtract:
|
Repayment of loan
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
|
Subtract:
|
Company registration charge
|
|||||||||||||
Subtract:
|
Business Computer & VoIP phone
|
2,000
|
||||||||||||
Subtract:
|
Furniture
|
5,000
|
||||||||||||
Subtract:
|
Equipment
|
10,000
|
||||||||||||
Subtract:
|
Licenses
|
750
|
||||||||||||
Subtract:
|
FMCSA Bond
|
75,000
|
||||||||||||
Subtract:
|
Website building exp.
|
2,000
|
||||||||||||
Subtract:
|
Other exp
|
500
|
||||||||||||
SUB TOTAL
|
$95,250
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
$0
|
|
ENDING CASH BALANCE
|
$54,750
|
$49,262
|
$44,998
|
$41,958
|
$40,142
|
$39,550
|
$38,958
|
$40,814
|
$42,670
|
$46,974
|
$51,278
|
$58,030
|
$67,230
|
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